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Direct Marketing Consulting

I’ve been doing direct marketing consulting (and database marketing consulting) for 5 years. I have a wide and varied background in business that previously includes setting up and running two hospitality businesses of my own, and was licensee on both occasions. I still have the battle scars to prove it!
Before that, as a qualified banker I spent 7 years with RBS and a year with Ernst & Young. I then spent 4 years collectively as a business adviser doing consulting with the main Scottish Government business development agencies, Highlands & Islands Enterprise and Scottish Enterprise.
My 'Lightbulb' Moment...
As I met with more and more businesses and discussed their issues and problems, one topic kept repeating. Every single one of them knew they should have an up to date, easily accessible customer database, but NONE OF THEM DID! This led me to an inevitable conclusion:
A customer database is possibly the most under-used business asset of all
Direct marketing consulting firms appeared to be quite rare, so I decided to set up my own, Contact Marketing Solutions Ltd. We have been consulting with clients throughout Scotland that include Heineken UK Ltd, Culture & Sport Glasgow, the Mhor Group, and the Montgomery Hotel Group.
I am also an associate of hospitality and tourism consultancy The Collection Ltd, a member of the Barclays Bank 'Panel of Experts' and have delivered training seminars on database marketing and direct marketing for organisations such as Scottish Enterprise.
Why give away all the information on this website?
Simply put, this website is a shop-window for our consulting company. We’ve worked long and hard to cram it full of as much of our knowledge and experience of database marketing and direct marketing as possible.
So if, after you’ve soaked up all the free ideas and advice, you decide you’d really rather have someone else do your direct marketing or database marketing for you, give us a call! (Distance is no object, thanks to the wonders of broadband...)Best wishes
To leave direct marketing consulting and find free information and advice on database marketing, visit our homepage>>
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The Step-by-step Guide to Database Marketing
| What some of our clients say about us... | Stephen Rooney Commercial Manager Heineken UK We have used [George's consultancy] on a number of projects and have been delighted at the service
Brian Flynn, Owner Behind The Wall, Scotland [George's consultancy] are extremely good value, effective, professional and above all great people to deal with
Janette Napier Business Development Manager Montgomery Hotel Group, Scotland I find [George's consultancy] to be totally client focused
Jane Farnsworth, Director Jewelogic Product Development Ltd, Scotland Using [George's consultancy] to run an email campaign for our business produced real results within days | |
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