Data Capture Forms
Build Targeted Email Marketing Lists
Easily & Affordably
Simple data capture forms are a quick, easy and affordable way to build targeted email marketing lists and mailing lists. They’re an essential first step in building the ultimate small business marketing tool - an opted-in database.
Capture forms are not new or innovative, and you may have seen or used them before. There's nothing technical or 'virtual' to these, just good old-fashioned pen and paper! They usually take the form of a tent card or postcard, and might be an invitation to join a mailing list, a request for customer feedback or a competition entry form.
Here's why you'd be CRAZY not to use them...
Data capture forms really are a no-brainer option in the battle for customer data. If you're not already using them, here's why you should:
- Cost very little to produce
- Work continuously and automatically for you, with minimal staff involvement
- Target customers who are by-passing other ways of capturing data, eg who are not being processed through a guest registration or point of sale system
- Generate significant amounts of detailed data on customers, including profiling and segmentation
- Capture customer data AND invaluable feedback simultaneously.
Keep it simple and make it sweet!
There's no need to make capture forms complicated, but there has to be a clear, strong reason for customers to fill them in.
We encountered a small country hotel in England recently that was running a free prize draw to win a weekend stay for two. A sign was placed on the bar and, to enter, customers simply filled in some basic details on a small piece of card and deposited it in a container (a glass jug!).
Basic and cheap, but - judging by the number of capture forms crammed into the jug - very effective.
Customer data is always best acted upon when fresh and new, so the data must be added to your database as soon as possible.
Designate a member of staff to process the capture forms and manage the data for you, or outsource the work. Otherwise, you'll simply waste your time, effort and money.
UK businesses - make sure your data capture forms comply with the Data Protection Act and the Privacy & Electronic Communications Regulations
Don't start using data capture forms without a routine for processing the captured data. Otherwise, it’s guaranteed you’ll rapidly accumulate large amounts of completed forms that will simply gather dust.|
Plus, your customers WILL remember that they took the effort to complete the card but have heard nothing since. It makes your efforts at customer care look nothing more than a hollow gesture, and will not reflect well on your business.
You have been warned!
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