Email Marketing Strategies to Test, Measure and Improve Results

These email marketing strategies will help you minimise rookie errors and start generating results from your campaigns, quickly and efficiently. The sheer volume of email nowadays means it’s really tough to cut through the noise and make sure your campaigns don’t get lost in the mix.

Here are some ideas and strategies on testing, measuring and improving the performance of your campaigns.

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AB or Split Testing
Almost every kind of marketing benefits from AB testing, and email marketing is especially suited to it. Here are some strategies and ideas on what to test in your campaigns, plus the Golden Rule of testing>>

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Email Metrics & Statistics
Getting reams of statistics is one of the great benefits of email marketing. But what’s the average open rate for an email campaign? And which are the most important statistics? Find out more about email marketing metrics here>>

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Strategies to Improve Performance
It’s great having all these delivery statistics, but how can you use them to influence and improve the effectiveness of email marketing? How do you get more people to open your emails and take further action? There’s no magic wand, but here are some strategies>>

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We're Here to Help
If you can’t find exactly what you’re looking for here, try submitting a query to us. It’s an entirely free service, and we’ll do our best to answer any queries you have on email and text message campaigns, building an opted-in marketing list and more. You might also want to check out our free downloads>>

direct marketing consulting
One of our first tasks with a new client is to manage their expectations. So often they think that one campaign is going to transform their business. If only it worked like that! Email marketing needs a long-term view. That’s why it’s so important to analyse and react to all the statistics from each campaign and use them to develop your own email marketing strategies. If you don’t, prepare to be disappointed (AND out of pocket)...

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