Text Message Marketing: A Small Business Case Study
This case study combines text message marketing with data segmentation and filters. It’s simple, highly effective and neatly encapsulates the advantages of a database management system.
A perfect example of small business database marketing.
![text message marketing 01 text message marketing 01](https://www.small-business-database-marketing.com/images/xtext-message-marketing-01.JPG.pagespeed.ic.rzB57g6yGN.jpg)
CASE STUDY
KEY CAMPAIGN FEATURES: opted-in database, database segmentation, database filters, content relevance
Business name: Behind The Wall
Business type: A well-established and busy city-centre bar and restaurant on several floors, with its own micro-brewery. Every weekend sees live bands, and DJs, with occasional variety shows ranging from comedy to clairvoyants. Events are often promoted by email or text message.
Location: Falkirk, Scotland
Our brief: use text message marketing to promote an event involving a visit to BTW from a female glamour model troupe called The Score Angels.
It was felt inappropriate to send the text message to female customers, so the male segment was used. BTW only have a few marketing segments, two of them being ‘male’ and ‘female’ customers.
Here's what we did:
- Step 1: run a filter on the database to extract every male customer with a mobile phone number
- Step 2: upload a promotional picture to our webspace to increase the impact of the text message campaign (actual image shown below)
- Step 3: create and send the text message, including an unsubscribe option
- Step 4: record unsubscribes in the marketing database
![text message marketing 02 text message marketing 02](https://www.small-business-database-marketing.com/images/xtext-message-marketing-02.JPG.pagespeed.ic.oIs4l53zRY.jpg)
| |
Simple! Just a few customer segments on the database, used only when needed. The text message was relevant and appropriate, delivered quickly and affordably by sms campaign.
The result? A successful and profitable promotion. All of which is EXACTLY how small business database marketing should work.
|
|
There’s lots more to explore at these pages…
![Take a look at this real life case study small business email marketing ad 02](https://www.small-business-database-marketing.com/images/xad-02-small-business-email-marketing.jpg.pagespeed.ic.qfl0wLfau5.jpg)
To leave text message marketing and find out how to transform your business with database marketing, start at our homepage>>
|