Small Business Email Marketing
If you think that successful small business email marketing needs a big budget and a big database, think again! It can and should be a crucial part of every small business marketing strategy, regardless of size.
Want proof? Here’s a real life case study of one of our small business clients that you can emulate. It shows just how successful - and easy - it can be, even with very small numbers.
![small business email campaign small business email campaign](https://www.small-business-database-marketing.com/images/small-business-email-marketing-01.jpg)
CASE STUDY
KEY CAMPAIGN FEATURES: small database numbers, opted-in database, high ROI (Return on Investment)
Business name: Poppies Hotel and Restaurant
Business type: boutique-style small hotel with lounge bar, restaurant and 9 bedrooms
Location: Loch Lomond National Park, Scotland
Our brief: to build and manage a customer database for marketing. Create and manage occasional email marketing campaigns.
Here's what we did:
- Step 1: create a tent card to capture customer data. Key feature - encourage customers to voluntarily opt-in to the database. Incentivise with a prize draw
- Step 2: set up and manage customer database. Create customer segments
- Step 3: create email campaigns
Building slowly but steadily over 4 years, around 1000 customers have voluntarily signed-up and been added to the database. Only approx 500 of these customers receive the email campaigns. A recent campaign (see example thumbnail above) generated a return of 1000% on the marketing cost!
Small steps, BIG results...
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Bookmark this page - it's probably the most valuable on the entire website. Why? Because it encapsulates all the basics needed to make small business email marketing (and database marketing) simple, profitable and successful. A 1000% return! From just 500 email addresses, gathered over four years using a basic tent card.
By the way, everyone is mailed a Christmas card every year, generating even more sales.
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Here’s some more information you might find interesting...
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To leave small business email marketing and find out how you can transform your business with database marketing, check out the links on our homepage>>
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